Artistically Speaking, The Rise of Comtemporary Nigerian Art The Context Before we can speak about “Contemporary Nigerian Art”, we must first examine the origins of African Art. Within African Culture, generally speaking, there was no such thing as “African Art”, Art was life and life was art. People lived with art, they breathed…
The Internet of Things ….More than another Aphorism Isn’t it nice to receive services from businesses without asking for it? Isn’t it amazing that we are in an age where brands can deliver services without human interaction? IoT is a…
Marketing Without Advertising: Bank PHB and Cars Running on Water People often ask me whether it’s possible to penetrate new markets or build a brand without advertising. In fact, many people think that marketing is essentially all about advertising. Even industry insiders…
Brand Wars: ORide vs Gokada Industry competition is an age long Occurrence in the world of business and customers have grown accustomed to watching brands metaphorically go to war against one another for the ultimate prize of…
Marketing in 2019: Your Ultimate Glossary (Part Two) Marketing strategies are your game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. Many business owners haven’t discovered the importance of a…
The H.E.A.R.T of the Matter : Sterling Bank’s “Trillion-Dollar Agriculture Economy” Over the past few years, there’s been a renewed focus on agriculture and the incredible potential embedded within its value chain across the African continent and even beyond. The World Bank spurred an interesting debate when its “Growing Africa” report…
Marketing in 2019: Your Ultimate Glossary Marketing is often misinterpreted especially in Nigeria to mean trudging the streets in search of customers for your business. There are way more technical intricacies involved with marketing and because it all…
STORYTELLING: The Building Blocks of a Great Digital Plan Since the dawn of time, humans’ beings have told stories. Stories help us to participate in conversations, build connections and understand the world we live in. No one’s heart is wooed by-product…
Brand Wars: Access Bank vs Gtbank Nigeria’s banking industry has evolved considerably over the last two decades. A new democratic order in the country’s political landscape ushered in a period of growth within Nigeria’s economy, driven by reforms in…
Digital Breadcrumbs: Leveraging Online Monitoring To Boost Business Activity Since the advent of Web 2.0 and the rise of social networking in 2004, digital breadcrumbs have been used by data companies such as Facebook, Google etc. to create consumer profiles and…