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Graphics, Infographics

CORONA VIRUS: MAP OF CASES IN NIGERIA

Editor on March 31, 2020
Redwire Blogpost

Marketing In Times of COVID-19: Three (3) Ways Brands can Show Empathy

In a world that has become more volatile, uncertain, complex and ambiguous over the past few months, brands should consider that this is NOT a time to maximize profit. The brands that…

Editor on March 26, 2020
Business, Graphics, Technology

Growth of Nigeria’s Fintech Industry

Nigeria is a major adaptor of financial technology and has seen a significant increase in the number of startup companies over the past 5 years. From a paltry 12 companies in June…

Editor on March 23, 2020
Branding, Finance, Marketing, Technology

Bridging the Gap between Marketing Automation and Human Experience Marketing

In 2013, coming up with a snazzy tagline and writing great copy would have sufficed as the entirety of your marketing campaign and for that period, it was acceptable. Now marketing has…

Editor on March 16, 2020
Business, Creativity, Graphics, Marketing

Marketing in Generation Equality: 5 Things to Know About Marketing to Women

Today’s brands must be responsive to change to continue to remain relevant in the cluttered marketplace. It must also continue to recognize the ever-increasing changes in gender relations. Women are becoming forces…

Editor on March 9, 2020
Creativity, Graphics, Marketing

Artistically Speaking, The Rise of Comtemporary Nigerian Art

The Context  Before we can speak about “Contemporary Nigerian Art”, we must first examine the origins of African Art. Within African Culture, generally speaking, there was no such thing as “African Art”, Art was life and life was art.   People lived with art, they breathed…

Editor on October 28, 2019
Business, Marketing, Marketing Automation, Technology

The Internet of Things ….More than another Aphorism

Isn’t it nice to receive services from businesses without asking for it? Isn’t it amazing that we are in an age where brands can deliver services without human interaction? IoT is a…

Editor on October 21, 2019
Advertising, Branding, Marketing

Marketing Without Advertising: Bank PHB and Cars Running on Water

People often ask me whether it’s possible to penetrate new markets or build a brand without advertising. In fact, many people think that marketing is essentially all about advertising. Even industry insiders…

Editor on September 23, 2019
Branding, Marketing, Technology

Brand Wars: ORide vs Gokada

Industry competition is an age long Occurrence in the world of business and customers have grown accustomed to watching brands metaphorically go to war against one another for the ultimate prize of…

Editor on September 17, 2019
Advertising, Graphics, Marketing, Marketing Automation, Technology

Marketing in 2019: Your Ultimate Glossary (Part Two)

Marketing strategies are your game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. Many business owners haven’t discovered the importance of a…

Editor on September 11, 2019
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