Strategy & Brand Identity for Investment Corporation Swiss Capital & Partners Services: MARKETING & BRAND STRATEGY, ADVISORY, DESIGN, WEB. In 2014, we pitched to refine Swiss Capital & Partners brand strategy, expand its architecture and redesign their identity. Inspired by the old Swiss Capital emblem, we designed a unique icon that using the “Swiss Capital word-mark” as the main anchor. We simplified the typography and employed bold colours to summarise the brands renewed values. We didn’t win the pitch, but we’re pretty proud of the hard work we put in and the designs we churned out.