Creating the Building Blocks for Nurture Hospitals Nurture Health Services Services: BRAND DESIGN, CORPORATE IDENTITY, MARKETING, ADVISORY Nurture Health is a start-up health services company that intends to be the largest chain of high-quality, state-of-the-art boutique hospitals in Lagos, Nigeria. The hospitals will offer the Nigerian people a diverse range of inpatient and outpatient services for all the family, but with special focus on women and children, surgical and diagnostic services. Services that the hospital intends to provide include family medicine, obstetrics & gynaecology, paediatric care, surgery, diagnostic services and tele-medicine. What We Did The promoters of the business approached us to articulate a coherent strategy that supports their ambitions and encapsulate their vision in a visually appealing brand and corporate identity. We reviewed legacy documents that were shared with us and engaged the promoters in a series of workshop to obtain insights for the brand strategy. We then designed and shared a couple of brand options with the client. The Results The result was a fresh new brand identity, drawing inspiration from the “cells in the body”, as well as the newly articulated vision for the business. We selected a primary palette that complements the custom letter “N” used to depict the logo. We applied the freshly design brand to marketing collateral and a futuristic website.