Articulating & Designing Ibile's 5-Year Growth Plan Ibile Holdings Services: MARKETING, RESEARCH, ADVISORY, DESIGN, PRINT Ibile Holdings Limited is the Investment Company of the Lagos State Government, created to spur economic growth of the Lagos State economy by deploying Capital in Commercial, Viable & Strategic industries that are crucial to the development of Lagos State and be of economic benefits to its citizens. The name IBILE is the acronym of the first letter from the names of the five administrative divisions of the State – Ikorodu, Badagry, Ikeja, Lagos Island and Epe. What We Did The company approached us to implement a marketing program that would communicate its investment track record and proposition to its investors, stakeholders and the general public. We began the task by reviewing the company’s past marketing operations and then compiled sufficient materials to design and produce an annual report. Once this was done, we liaised with the management of the company to design a 5-year strategic marketing plan. Results For the first time, we helped Ibile Holdings create a framework for the communication and marketing of its investment portfolio, financial performance and key initiatives. We revamped its core values, mission and vision, and also produced an actionable strategy document to guide its communications and marketing programs.