Rebranding an Icon Elysian Services: RESEARCH, INSIGHTS, BRAND DESIGN, CORPORATE IDENTITY, PRINT In 2011, we pitched to design the brand identity of a concept 4-star boutique hotel called “The Elysian”*. What We Did To ensure a clear brand strategy and architecture, we engaged with the promoters and design architects to identify a positioning framework for the brand. We leveraged all the information to deliver a set of initial concepts that captured the essence of the brand. The Outcome The result was a simple, elegant and distinct brand that we extended to other areas of the promoters’ marketing kit. We also applied the brand design (in a 120-page brand book) to various online and offline platforms, creating suggestions for digital media (including social media assets) as well as hospitality and marketing collateral. *Photographs used in this project are stock photos purchased and used for illustrative purposes only.