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Creativity, Graphics, Marketing

Artistically Speaking, The Rise of Comtemporary Nigerian Art

The Context  Before we can speak about “Contemporary Nigerian Art”, we must first examine the origins of African Art. Within African Culture, generally speaking, there was no such thing as “African Art”, Art was life and life was art.   People lived with art, they breathed…

Editor on October 28, 2019
Advertising, Branding, Business, Creativity, Marketing

Marketing in 2019: Your Ultimate Glossary

Marketing is often misinterpreted especially in Nigeria to mean trudging the streets in search of customers for your business. There are way more technical intricacies involved with marketing and because it all…

Editor on August 26, 2019
Advertising, Branding, Creativity, Graphics, Marketing

STORYTELLING: The Building Blocks of a Great Digital Plan

Since the dawn of time, humans’ beings have told stories. Stories help us to participate in conversations, build connections and understand the world we live in. No one’s heart is wooed by-product…

Editor on August 20, 2019
Business, Creativity, Marketing

Digital Breadcrumbs: Leveraging Online Monitoring To Boost Business Activity

Since the advent of Web 2.0 and the rise of social networking in 2004, digital breadcrumbs have been used by data companies such as Facebook, Google etc. to create consumer profiles and…

Editor on July 8, 2019
Branding, Business, Creativity, Marketing

Thinking Differently, The Apple Model

Lessons Every marketer can learn from one of the World’s Most Valuable Brand. Remember the good old days when “apple” was used to only refer to the red or green fruit from…

Editor on June 10, 2019
Advertising, Branding, Business, Creativity, Marketing

How Global Consulting Firms are Encroaching on Creative Territory

Marketer, Ad Agencies Beware! Blurred Lines In recent years, there has been an increase in the number of consulting companies acquiring creative agencies to expand their digital, design and marketing capabilities. According…

Editor on May 22, 2019
Branding, Business, Creativity, Marketing, Photography, Uncategorized

The brand that turned Christmas red!

Ho! Ho! Ho!…….Oh!   So here’s the bombshell, Santa is NOT real (Breaking news; Don’t tell the kids). He was created along with every other thing he has been associated with –…

Editor on December 31, 2018
Advertising, Branding, Business, Creativity, Graphics, Marketing

Why Japan celebrates Christmas with KFC

The Japanese Christmas celebration is one Christmas tradition that is widely known across the globe. Around December 25, families gather around the table to eat a bucket of fried chicken in commemoration…

Editor on December 28, 2018
Animation, Branding, Creativity, Graphics, Marketing, Photography

Marketing Automation: What It Means & How It Can Work for You

Let’s face it, the business of emailing prospects regularly, posting on the various social media platforms, and ensuring blog posts and website content are up as and when due is not exactly…

Editor on July 13, 2018
Advertising, Animation, Business, Creativity, Graphics, Marketing

Redefine Your Marketing Game with Growth Hacking

For decades, centuries even, companies have employed traditional marketing to drive the sales of goods and services. “Carry out your research, identify your target audience, and then advertise to get them to…

Editor on July 9, 2018

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