Marketing in Generation Equality: 5 Things to Know About Marketing to Women Today’s brands must be responsive to change to continue to remain relevant in the cluttered marketplace. It must also continue to recognize the ever-increasing changes in gender relations. Women are becoming forces…
Artistically Speaking, The Rise of Comtemporary Nigerian Art The Context Before we can speak about “Contemporary Nigerian Art”, we must first examine the origins of African Art. Within African Culture, generally speaking, there was no such thing as “African Art”, Art was life and life was art. People lived with art, they breathed…
Marketing in 2019: Your Ultimate Glossary Marketing is often misinterpreted especially in Nigeria to mean trudging the streets in search of customers for your business. There are way more technical intricacies involved with marketing and because it all…
STORYTELLING: The Building Blocks of a Great Digital Plan Since the dawn of time, humans’ beings have told stories. Stories help us to participate in conversations, build connections and understand the world we live in. No one’s heart is wooed by-product…
Digital Breadcrumbs: Leveraging Online Monitoring To Boost Business Activity Since the advent of Web 2.0 and the rise of social networking in 2004, digital breadcrumbs have been used by data companies such as Facebook, Google etc. to create consumer profiles and…
Thinking Differently, The Apple Model Lessons Every marketer can learn from one of the World’s Most Valuable Brand. Remember the good old days when “apple” was used to only refer to the red or green fruit from…
How Global Consulting Firms are Encroaching on Creative Territory Marketer, Ad Agencies Beware! Blurred Lines In recent years, there has been an increase in the number of consulting companies acquiring creative agencies to expand their digital, design and marketing capabilities. According…
The brand that turned Christmas red! Ho! Ho! Ho!…….Oh! So here’s the bombshell, Santa is NOT real (Breaking news; Don’t tell the kids). He was created along with every other thing he has been associated with –…
Why Japan celebrates Christmas with KFC The Japanese Christmas celebration is one Christmas tradition that is widely known across the globe. Around December 25, families gather around the table to eat a bucket of fried chicken in commemoration…
Marketing Automation: What It Means & How It Can Work for You Let’s face it, the business of emailing prospects regularly, posting on the various social media platforms, and ensuring blog posts and website content are up as and when due is not exactly…