The Internet of Things ….More than another Aphorism Isn’t it nice to receive services from businesses without asking for it? Isn’t it amazing that we are in an age where brands can deliver services without human interaction? IoT is a…
The H.E.A.R.T of the Matter : Sterling Bank’s “Trillion-Dollar Agriculture Economy” Over the past few years, there’s been a renewed focus on agriculture and the incredible potential embedded within its value chain across the African continent and even beyond. The World Bank spurred an interesting debate when its “Growing Africa” report…
Marketing in 2019: Your Ultimate Glossary Marketing is often misinterpreted especially in Nigeria to mean trudging the streets in search of customers for your business. There are way more technical intricacies involved with marketing and because it all…
Brand Wars: Access Bank vs Gtbank Nigeria’s banking industry has evolved considerably over the last two decades. A new democratic order in the country’s political landscape ushered in a period of growth within Nigeria’s economy, driven by reforms in…
Digital Breadcrumbs: Leveraging Online Monitoring To Boost Business Activity Since the advent of Web 2.0 and the rise of social networking in 2004, digital breadcrumbs have been used by data companies such as Facebook, Google etc. to create consumer profiles and…
Thinking Differently, The Apple Model Lessons Every marketer can learn from one of the World’s Most Valuable Brand. Remember the good old days when “apple” was used to only refer to the red or green fruit from…
Experiential Marketing: Carefully Crafting your Brands Narrative Through Experience. Introduction In a world driven by experience, consumers have become more critical about commercials and advertisements. This has made brands rethink their strategy of simply using traditional marketing communications to reach the…
How Global Consulting Firms are Encroaching on Creative Territory Marketer, Ad Agencies Beware! Blurred Lines In recent years, there has been an increase in the number of consulting companies acquiring creative agencies to expand their digital, design and marketing capabilities. According…
The Rise and Rise of Intelligent Marketing Marketing Lessons from Blackberry, The Palm &Atlantis Resort, and Jo Malone As with virtually every facet of our human existence, technology has also transformed the marketing function tremendously. This transformation is the…
Brand Wars: Coca-Cola vs Pepsi The Cola wars within the Nigerian context Introduction The intense rivalry between carbonated soft drinks (CSD) giants, Coca Cola and Pepsi is the stuff of legends. Pepsi fired the first salvo more…