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Branding, Finance, Marketing, Technology

Bridging the Gap between Marketing Automation and Human Experience Marketing

In 2013, coming up with a snazzy tagline and writing great copy would have sufficed as the entirety of your marketing campaign and for that period, it was acceptable. Now marketing has…

Editor on March 16, 2020
Advertising, Branding, Marketing

Marketing Without Advertising: Bank PHB and Cars Running on Water

People often ask me whether it’s possible to penetrate new markets or build a brand without advertising. In fact, many people think that marketing is essentially all about advertising. Even industry insiders…

Editor on September 23, 2019
Branding, Marketing, Technology

Brand Wars: ORide vs Gokada

Industry competition is an age long Occurrence in the world of business and customers have grown accustomed to watching brands metaphorically go to war against one another for the ultimate prize of…

Editor on September 17, 2019
Advertising, Branding, Business, Creativity, Marketing

Marketing in 2019: Your Ultimate Glossary

Marketing is often misinterpreted especially in Nigeria to mean trudging the streets in search of customers for your business. There are way more technical intricacies involved with marketing and because it all…

Editor on August 26, 2019
Advertising, Branding, Creativity, Graphics, Marketing

STORYTELLING: The Building Blocks of a Great Digital Plan

Since the dawn of time, humans’ beings have told stories. Stories help us to participate in conversations, build connections and understand the world we live in. No one’s heart is wooed by-product…

Editor on August 20, 2019
Advertising, Animation, Branding, Business, Graphics, Marketing

Brand Wars: Access Bank vs Gtbank

Nigeria’s banking industry has evolved considerably over the last two decades. A new democratic order in the country’s political landscape ushered in a period of growth within Nigeria’s economy, driven by reforms in…

Editor on July 29, 2019
Branding, Business, Creativity, Marketing

Thinking Differently, The Apple Model

Lessons Every marketer can learn from one of the World’s Most Valuable Brand. Remember the good old days when “apple” was used to only refer to the red or green fruit from…

Editor on June 10, 2019
Advertising, Branding, Business, Graphics, Marketing

Experiential Marketing: Carefully Crafting your Brands Narrative Through Experience.

Introduction In a world driven by experience, consumers have become more critical about commercials and advertisements. This has made brands rethink their strategy of simply using traditional marketing communications to reach the…

Editor on June 3, 2019
Advertising, Branding, Graphics, Marketing

Ten Marketing Lessons from the 2019 Election

In just a few days, the 4th President of Nigeria’s fourth Republic would be sworn into office to serve a second term. The media madness, advertising chaos and sensory overload we endured…

Editor on May 27, 2019
Advertising, Branding, Business, Creativity, Marketing

How Global Consulting Firms are Encroaching on Creative Territory

Marketer, Ad Agencies Beware! Blurred Lines In recent years, there has been an increase in the number of consulting companies acquiring creative agencies to expand their digital, design and marketing capabilities. According…

Editor on May 22, 2019

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