Marketing Without Advertising: Bank PHB and Cars Running on Water People often ask me whether it’s possible to penetrate new markets or build a brand without advertising. In fact, many people think that marketing is essentially all about advertising. Even industry insiders…
Brand Wars: ORide vs Gokada Industry competition is an age long Occurrence in the world of business and customers have grown accustomed to watching brands metaphorically go to war against one another for the ultimate prize of…
Marketing in 2019: Your Ultimate Glossary Marketing is often misinterpreted especially in Nigeria to mean trudging the streets in search of customers for your business. There are way more technical intricacies involved with marketing and because it all…
STORYTELLING: The Building Blocks of a Great Digital Plan Since the dawn of time, humans’ beings have told stories. Stories help us to participate in conversations, build connections and understand the world we live in. No one’s heart is wooed by-product…
Brand Wars: Access Bank vs Gtbank Nigeria’s banking industry has evolved considerably over the last two decades. A new democratic order in the country’s political landscape ushered in a period of growth within Nigeria’s economy, driven by reforms in…
Thinking Differently, The Apple Model Lessons Every marketer can learn from one of the World’s Most Valuable Brand. Remember the good old days when “apple” was used to only refer to the red or green fruit from…
Experiential Marketing: Carefully Crafting your Brands Narrative Through Experience. Introduction In a world driven by experience, consumers have become more critical about commercials and advertisements. This has made brands rethink their strategy of simply using traditional marketing communications to reach the…
Ten Marketing Lessons from the 2019 Election In just a few days, the 4th President of Nigeria’s fourth Republic would be sworn into office to serve a second term. The media madness, advertising chaos and sensory overload we endured…
How Global Consulting Firms are Encroaching on Creative Territory Marketer, Ad Agencies Beware! Blurred Lines In recent years, there has been an increase in the number of consulting companies acquiring creative agencies to expand their digital, design and marketing capabilities. According…
The Rise and Rise of Intelligent Marketing Marketing Lessons from Blackberry, The Palm &Atlantis Resort, and Jo Malone As with virtually every facet of our human existence, technology has also transformed the marketing function tremendously. This transformation is the…