Marketing Intelligence, Advisory
Market Intelligence for International Oil Company
Progas is an oil services company headquartered in Houston, Texas, USA. The company offers a broad range of products and services, including seismic and electromagnetic services, gathering and analysis of downhole data, reservoir analysis and data acquisition services. Progas has operational offices in 3 principal offices in 3 countries across the world and its equipment is currently deployed in 20 countries across 5 continents. Progas’ expansion plan featured diversification into the Nigerian market, and so they called on us to provide an accurate reflection of the oil and gas as well as the oil services industry in Nigeria.
What We Did
Employing our research tools and technologies, we adopted a holistic approach to researching the oil and gas industry in Nigeria. Our work extended beyond desk research, as we engaged over 80 multi-dimensional data sources to unearth the intelligence our clients required.
Our report provided actionable insights into the market, consumers, stakeholders, regulatory environments, industry trends and competitors. We also provided an exhaustive analysis (that included contact details) of potential prospects, clients, vendors and partners. Extending our services further, we helped set up an initial round of meetings with key stakeholders and helped recruit key staff to commence operations seamlessly in Nigeria.