About Big Brother

It has become arguably the most controversial reality TV show to hit the airwaves since its debut in 2006. The Big Brother Nigeria brand is one which continues to excite and at…

Marketing Predictions For 2018

Video content became better, Artificial Intelligence and Chat Bots went mainstream, social media marketing got more focus, and customer experience received more attention – All these defined marketing in 2017. Marketing and…

Payporte: Achieving The Improbable

PAYPORTE: ACHIEVING THE IMPROBABLE The Big Brother phenomenon ended a few weeks ago and one of the greatest talking points is how a Nigerian start-up forced its way into our collective consciousness…

Marketing without Advertising

Marketing without Advertising Even industry insiders can sometimes lose sight that marketing and advertising aren’t equivalent to each other, neither are they mutually exclusive concepts. While advertising can- and often does play…

The Engagement Economy

You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed. As a marketer, there are dozens of…