Marketing In Times of COVID-19: Three (3) Ways Brands can Show Empathy In a world that has become more volatile, uncertain, complex and ambiguous over the past few months, brands should consider that this is NOT a time to maximize profit. The brands that…
Growth of Nigeria’s Fintech Industry Nigeria is a major adaptor of financial technology and has seen a significant increase in the number of startup companies over the past 5 years. From a paltry 12 companies in June…
Bridging the Gap between Marketing Automation and Human Experience Marketing In 2013, coming up with a snazzy tagline and writing great copy would have sufficed as the entirety of your marketing campaign and for that period, it was acceptable. Now marketing has…
Marketing in Generation Equality: 5 Things to Know About Marketing to Women Today’s brands must be responsive to change to continue to remain relevant in the cluttered marketplace. It must also continue to recognize the ever-increasing changes in gender relations. Women are becoming forces…
Artistically Speaking, The Rise of Comtemporary Nigerian Art The Context Before we can speak about “Contemporary Nigerian Art”, we must first examine the origins of African Art. Within African Culture, generally speaking, there was no such thing as “African Art”, Art was life and life was art. People lived with art, they breathed…
The Internet of Things ….More than another Aphorism Isn’t it nice to receive services from businesses without asking for it? Isn’t it amazing that we are in an age where brands can deliver services without human interaction? IoT is a…
Marketing Without Advertising: Bank PHB and Cars Running on Water People often ask me whether it’s possible to penetrate new markets or build a brand without advertising. In fact, many people think that marketing is essentially all about advertising. Even industry insiders…
Brand Wars: ORide vs Gokada Industry competition is an age long Occurrence in the world of business and customers have grown accustomed to watching brands metaphorically go to war against one another for the ultimate prize of…
Marketing in 2019: Your Ultimate Glossary (Part Two) Marketing strategies are your game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. Many business owners haven’t discovered the importance of a…