Rebranding An Outlier

358 & Madison

Services: BRAND DESIGN, TYPOGRAPHY, VISUAL LANGUAGE, PRINT

We developed a unique and dynamic identity for 358 & Madison, using its numeric name as a key element in articulating its visual identity. We also created patterns and colourful strokes to express the vivacity and distinct qualities of the creative brand. The typography and font system is serious and stable, selected especially to balance the brands expressive colour palette and vivid imagery.

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